A Word from Mitch
"I was captivated by the notion of vitamins in hair products after years working on film and television sets, international designer runway shows and with my private clients. My experience in the industry drove home one salient point: that the foundation of beautiful hair is healthy hair, and that styling products that stay on the hair for hours should offer more than cosmetic benefits like temporary shine, volume or control. What if they also provided hydration, nutrition and protection? I wanted to encourage people to care as much about what goes on the hair as they do about what goes onto the skin or into the body. Enter what I call 'vitamin-infused style'. Use it, and let it do its thing, as you do yours."